Plan Your World COPD Day Event

World COPD Day 2012 media materials are now available!  Click on Step 4 below to access them.

On this page, we break down the activity planning process into a few simple steps, and guide you to the resources that you'll find useful along the way.

Step 1: Choose an Activity
Step 2: Recruit Support
Step 3: Tell GOLD
Step 4: Alert the Media
Step 5: Gather Resources
Step 6: Have a Successful World COPD Day!

1: Choose an activity

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2: Recruit support

  • Link up with other World COPD Day activity organizers in your area, and seek advice from organizers of past events, through GOLD’s listings of World COPD Day activities around the world.
  • You can also visit World COPD Day on Facebook to stay up to date and connect with fellow organizers!
  • Talk to others you'd like to participate in your event: local or national government representatives; leaders of your hospital, medical school, or respiratory society; senior centers; anti-smoking groups; prominent people such as athletes and entertainers who either have COPD themselves or have family members with COPD.

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3: Tell GOLD

  • Let us know about the activities you're planning for the public, health care professionals, and the media. We'll post the details on this Website.
    Fill in Web-based activity information form
    Download activity information form (MS Word) to email to GOLD.

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4: Alert the Media

 

  • Use GOLD’s step-by-step guide to working with the media to help you gain media coverage of your World COPD Day activities. Ideally, you'll begin working on your media strategy 6 weeks before your event.
    View Media Guide in html
    Download Media Guide (MS Word)
  • World COPD Day Media Kit: download, adapt, and translate these materials, and use them to help you gain coverage of your event:
    Letter to Media:To help you introduce yourself and your story to media outlets. Please adapt this letter as necessary depending on the particulars of your event.
    GOLD Backgrounder: To include in your press pack.
    World COPD Day Backgrounder: To include in your press pack.
    Spirometry Backgrounder: To include in your press pack.
    Radio Ad COPD: Script #1 for a radio advertisement/Public Service Announcement.
    Radio Ad Spirometry: Script #2 for a radio advertisement/Public Service Announcement.
  • See Step 5 below for more advice and materials you can use in your media event.

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5: Gather Resources

Download, adapt, and translate as necessary the resources that you want to use for your event. English versions of World COPD Day resources are provided here. (All materials copyright GOLD 2012 except external links and where otherwise noted.)

  • World COPD Day 2012 Logos (JPG format)
    Low resolution, for documents
    High resolution, for posters and banners
  • New resources for 2012!
    • GOLD Ribbon Stickers. Download this page of "GOLD Ribbon" COPD awareness stickers, adapt/translate them if you like, and distribute them to participants in your activity. If you are interested in purchasing sheets of printed stickers, please contact us.
    • GOLD Ribbon pin photo. Use this image of a lapel pin that was created several years ago by WCD organizers in Japan to discuss with local vendors how to make GOLD ribbons to distribute. You may include GOLD COPD, or COPD or even your own logo on the pin. (Unfortunately, GOLD cannot help with the process of making such pins, but is providing the image as an aid to your discussions locally.)
  • Posters for Patients and the Public:
  • Credit where credit is due: We are happy for World COPD Day activity organizers around the world to adapt GOLD's WCD materials with local information or statistics, or to “brand” their own materials with the WCD logo. However, we ask that you acknowledge GOLD's hard work in organizing this event:
    *If you adapt GOLD's materials for your own event, please do not remove the statement that GOLD is the organizer of WCD where this statement appears on various materials.
    *If you add the WCD logo to your own educational materials, please also include the following statement in your document: “World COPD Day is an annual awareness-raising event organized and sponsored by the Global Initiative for Chronic Obstructive Lung Disease (GOLD). For more information please visit http://www.goldcopd.org/wcd-home.html

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6: Have a Successful World COPD Day!

  • We hope your event is a great success!
  • After World COPD Day, monitor your local media for coverage of your event
  • Tell us how it went!
  • Remember, it's never too early to start planning for World COPD Day next year!

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